AC/DC 'Platinum' Wine To Be Launched In September

August 7, 2013

According to The Shout, AC/DC Platinum, a strictly limited addition to AC/DC's wine portfolio that has been two years in the making, is due for release in September. The one-off wine is a super-premium 2010 Barossa Valley Shiraz that has been matured in American oak barrels for two years and is presented in a gift box and bottled in Saver Glass from France, bound with a pewter neck band.

"After the global launch of AC/DC The Wine in Australia, it's very fitting that the heartland and point of origin for AC/DC is the market that has access to the extremely limited AC/DC Platinum," said Francis Fusca, executive director of sales and marketing at Australia's Warburn Estate.

"To put together something like this — the rarity, the collectability and the never seen before packaging — has been a labour of love for everyone involved.

"AC/DC Platinum is definitely at the forefront of wine packaging in this country. The hardest part is for the fans who will miss out — this product could be considered one of the rarest memorabilia seen out of the AC/DC stable."

AC/DC in 2011 teamed up with Warburn Estate for the Australian release of AC/DC The Wine. Sourced from some of the Southern Hemisphere's most popular and established wine regions, Southeast Australia and Marlborough, New Zealand, varieties include Back In Black Shiraz, Highway To Hell Cabernet Sauvignon and You Shook Me All Night Long Moscato.

AC/DC The Wine launched two years ago in Australia with retail sales of greater than 6,000 cases within the first week after its release — record sales levels for the launch of a new proprietary wine brand.

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