EXPERIENCE HENDRIX And HOBNOX Partner To Promote Broadcast Of JIMI HENDRIX Documentary

October 16, 2007

Janie Hendrix, president and CEO of Experience Hendrix, the family-owned company entrusted with preserving and protecting the legacy of Jimi Hendrix, will be at the Beacon Theater this Wednesday (October 17) to promote the excusive partnership with international new media start-up Hobnox. The partnership provides Hobnox's recently launched online music channel, Mi145, with the exclusive Internet broadcast rights to "American Landing: Jimi Hendrix Live at Monterey", an in-depth look at Jimi's historic American debut.

Hobnox also will unveil the Hypershow(SM) format, a new kind of immersive and interactive experience that allows viewers to explore additional content and gain deeper knowledge behind the artist's influences and creative process. Experience Hendrix LLC believes that the Hobnox Hypershow is the perfect platform to introduce the revolutionary artistry of Jimi Hendrix to the digital generation.

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