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Fans Flock To GENE SIMMONS' Clothing Launch In Vancouver

September 15, 2007

Gerry Kahrmann of The Province reports that KISS bassist and television star/entrepreneur Gene Simmons was in Vancouver on Friday, cavorting with fans and, you guessed it, promoting his latest business venture — a clothing line called Moneybag. Simmons, whose trademark tongue has spawned countless impersonations and a magazine title, has joined forces with Vancouver's Dussault Inc. to take the fashion world by storm. With the KISS Army to back him up, that shouldn't be too difficult as fans turned out in droves at L2 Leone on Howe St. to get the "Family Jewels" star's autograph — some in places you'd never imagine an autograph would go.

Simmons previously stated, "I have owned the trademark Moneybag logo for over 25 years. I have used it on my magazines, book imprints, my record company and a few other areas. Until I met Jason Dussault, I held off on really going out into the marketplace with an apparel line. It has to do with finding a kindred spirit and Jason is it. He and I share a passion for only doing things in life that mean something. Together we are creating cutting edge, in-your-face fashions. The Moneybag line, at long last, is a reality."

Gene Simmons in Vancouver promoting Moneybag (courtesy of Vancouver Sun Online):

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