GUNS N' ROSES Hunts UK Agency To Push Long-Awaited Album

October 15, 2008

UK's MarketingWeek.co.uk reports that GUNS N' ROSES is seeking an advertising agency to promote its long-awaited next album in a major break from music industry tradition.

Sources suggest that Universal Music has already contacted several London advertising hotshops to launch a marketing communications program ahead of the global release of "Chinese Democracy" on November 25.

The move is the latest in a string of new initiatives by the music industry to encourage people to continue buying music, particularly albums, rather than illegally downloading or just buying singles for 79p.

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