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KISS Sign With STEINER SPORTS MARKETING

November 13, 2005

Steiner Sports Marketing has signed an exclusive agreement with the legendary rock group KISS. "We are always looking to expand our horizons as a company, and the opportunity to join forces with KISS was an easy one," Chris Amoroso, Executive Vice President of Steiner Sports Marketing, said. "We enjoyed great success in the past when we forged an alliance with the cast of 'The Sopranos', and we're confident that this teaming with KISS will provide equally strong results."

As part of the Steiner-KISS agreement, Steiner will arrange an appearance with KISS and offer autographed guitars, photographs, drum heads and other memorabilia. Fans will also have the opportunity to send in their own favorite KISS collectibles to be signed by the band. The first KISS signing is scheduled for late 2005.

Formed in 1973, KISS is one of rock n roll's most enduring groups. Though they're famous for their outlandish makeup and wild costumes, such songs as "Rock and Roll All Nite", "Beth" and "Detroit Rock City" remain rock radio staples to this day. The current incarnation of KISS features original members Gene Simmons and Paul Stanley, as well as Eric Singer and Tommy Thayer.

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