KORN: More Than 30% Of Sold Albums Included Bonus Disc

More than 30 percent of the 221,000 albums sold by KORN of their latest effort, "See You on the Other Side", in its first week of release, were of the album's deluxe edition encompassing a bonus disc with three previously unreleased new tracks ("It's Me Again", "Eaten Up Inside" and "Last Legal Drug [Le Petit Mort]"); two "Twisted Transistor" re-mixes; and live video clips of "Twisted Transistor" and "Hypocrites", taped earlier this year from a historic KORN performance in Moscow. The whole package is bundled with a free one-year membership to the Korn BSC fan club.

Upon learning of the No. 3 The Billboard 200 chart entry of "See You on the Other Side", the members of KORN said in a statement, "We continue to be blown away by the love that our fans show us. With 'See You on the Other Side', the title was an offer for them to come through the doorway with us — an invitation for them to accept the change that we've made creatively."

Jeff Kwatinetz, CEO of The Firm, the band's management company, underlines the importance of the special package. He says, "We bundled the deluxe edition physical CD with a free one-year membership to the Korn BSC Online Fan Club. We know CD burning is a huge problem for our industry. Rather than punish our customers by putting copy-protection or spyware on our CDs, we decided to reward our customers and give them exclusive digital content. In the process, we created a hybrid physical/digital product. Over 30% of our units sold were this deluxe edition, which were priced from $16-24 at retail. The new model is working. We are able to do these types of innovative and ground-breaking moves because of the unique and creative partnership between label, management and band."

Jason Flom, Chairman and CEO, Virgin Records says, "This incredible debut speaks volumes of the enduring connection between KORN and their fans, and, also to the commitment of Virgin Records and EMI as a whole, to this fantastic project."

David Kang — The Firm's Senior Vice President of Strategic Development and New Media — added, "We partnered with iTunes to create a series of EP bundles — consisting of audio and video — that allowed KORN to introduce itself to a new generation of fans. We knew we had to be aggressive with pricing and we offered four audio tracks and a video for $1.99. Both EPs we released were #1 on the iTunes rock album charts. Because of our partnership with EMI/Virgin, we were on the same side of the table and could price the EPs aggressively to get the promotion KORN deserved."