MUDVAYNE Launches Friendster Fan Profile

October 9, 2007

MUDVAYNE has launched a Friendster fan profile to create a fan-generated biography and to promote their album release, entitled "By The People, For The People", which is set to hit stores November 27. The highly anticipated new album consists of several live recordings, rarities, demos, as well as two new recordings including the first single, "Dull Boy", which will be available at iTunes starting October 16.

MUDVAYNE is making history by offering their die-hard fans the opportunity to participate in writing their biography on Friendster. Starting on October 5, fans are able to visit www.friendster.com/Mudvayne to submit their "official biography" incorporating relevant information such as general band information, career history, discography, and anything else that fans think the rest of the world should know about MUDVAYNE. The band will select their favorite submission and it will be included in the liner notes of "By The People, For The People".

This promotion is part of a series of initiatives whereby fans have been afforded the opportunity to help produce content surrounding MUDVAYNE's new album. The band is also working with Sodahead.com where fans can select the track listing, submit fan-generated album artwork, and participate in creating the video for first single, "Dull Boy", which just made its radio debut.

"We are excited to work with MUDVAYNE to help them produce content for the new album, and to grow their fan base online," said Jeff Roberto, marketing director at Friendster. "MUDVAYNE is demonstrating how powerful the Friendster network can be in promoting an artist and building buzz before an album is even released."

"It's cool to go to other places besides MySpace," said MUDVAYNE lead singer Chad Gray.

"By The People, For The People" affords MUDVAYNE a chance to give back to their loyal fans that have stood by them throughout their entire career, one that exploded in 2000 with the release of the MTV2 award-winning video "Dig". This album spotlights the disruption of traditional media and the band’s desire to further connect with their fans. The band said, "We're not ignoring our MySpace fan base. However, this is an opportunity for us to lay deeper roots into the Friendster community and engage new and current MUDVAYNE fans."

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