SHADOWS FALL Singer Teams Up With PETA2 To Leave Fans A Message

June 7, 2005

SHADOWS FALL lead vocalist Brian Fair might belt out hardcore with a vengeance, but he refuses to take part in the war on farmed animals. That's why Brian recorded a greeting for peta2 — PETA's youth-focused division — that urges people to help animals by going vegetarian, and fans can download it into their voice-mail. "What's up?" begins the recording. "This is Brian Fair from SHADOWS FALL, and the person you're trying to reach wants you to know that the meat and dairy industry are based on suffering and cruelty…"

Brian started thinking about going vegetarian when he was in eighth grade, after listening to THE SMITHS' "Meat Is Murder". "It was just this feeling I had that I could no longer be part of the cycle of death," he says in an exclusive interview at peta2.com. Brian also believes that one reason so many people accept the abuses of farmed animals is that the cruelty is "faceless," far removed from everyday life, and that sometimes people need to be jolted back to reality. Most chickens, pigs, and cows on factory farms spend their entire lives in extremely crowded stalls, cages, or crates, often unable to turn around or take even a single step. Most see daylight only once in their lives — when they are being shipped to the slaughterhouse.

"Anyone who wants to go to a slaughterhouse or check out PETA's videos will see — it's completely shocking," says Brian. "It's a lot easier just to see a Happy Meal than to see a carved-up carcass."

Brian Fair joins an ever-growing list of musicians — including MY CHEMICAL ROMANCE, NAPALM DEATH, THE DILLINGER ESCAPE PLAN, and CONVERGE — who have teamed up with peta2 to inspire kids to challenge outdated, cruel attitudes about animals. Also featured on peta2.com are celebrity interviews, message boards, downloadable iron-ons, and chances to win great prizes like free concert tickets, CDs, autographed merch, and more.

To hear and download Brian's message, visit this link that will be live on peta2.com in July. Brian's exclusive interview is currently available.

SHADOWS FALL will be on the main stage at Ozzfest, from July 15 to September 4.

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