SPV Signs Worldwide Licensing Deal With LIVEWIRE MOBILE
May 27, 2008LiveWire Mobile, a subsidiary of NMS Communications Corporation and a global provider of managed personalization services for mobile operators, announced a worldwide licensing deal with SPV, one of the largest independent rock labels and aggregators in the world. The multi-content licensing deal will extend LiveWire Mobile's independent music library to encompass ringbacks, full-tracks, ringtones and videos from SPV's four record labels including a number of popular artists such as ALICE COOPER, TYPE O NEGATIVE, WHITESNAKE, MOTRHEAD, BLACKMORE'S NIGHT, ICED EARTH, SYMPHONY X and SKINNY PUPPY.
"SPV has built its reputation as a rock label by working with some of the genre's biggest names, said Ingo Vandre, head of new media for SPV. This agreement with LiveWire Mobile will allow our artists to gain access to the mobile phones of hard rock fans across the globe and increase their fan bases."
Based in Germany, SPV supports amongst others the following independent record labels: Steamhammer, SPV Recordings, Inside Out, Synthetic Symphony and Revisited Records. LiveWire Mobile will provide its global operator customers with access to SPV's entire catalog of rock bands from around the world.
"With this deal, LiveWire Mobile's personalization services will significantly expand its music catalog in the classic and hard rock genres, providing consumers with more options to get their metal fix on the go," said John Orlando, vice president of marketing for LiveWire Mobile. "SPV's artists have huge fan bases in Germany and around the world, and we look forward to providing them with mobile access to all of their favorite tracks."
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