TOM KEIFER Releases Lyric/Concept Video For 'Waiting On The Demons'

The official lyric/concept video for the song "Waiting On The Demons" from CINDERELLA frontman Tom Keifer can be seen below. The track is taken from his sophomore solo album, "Rise", which was released on September 13 via Cleopatra Records. It's a poignant song about dealing with inner demons and personal issues.

"Demons come in many forms and are different for everybody," Keifer explains. "Young or old, we all face them at some point in life. They are the things that can take hold of our lives and prevent us from reaching our full potential and happiness.

"We, as humans, have a tendency to put off or wait to take that first step toward healing. 'Waiting On The Demons', simply stated, is a song about taking that step. Life is far too precious of a gift to wait. Be it addiction, depression, abuse, mental illness, grief… We hope that the 'Waiting On The Demons' video will inspire and empower anyone struggling in the dark to find the strength within to overcome. It's also a reminder that if you can't find the strength within yourself, there are many organizations and people in the world who can and want to help."

"Waiting On The Demons" was written by Tom Keifer and Savannah Keifer, and the video was produced and edited by Joshua J. Smith.

Keifer's #keiferband consists of Savannah Keifer, Tony Higbee, Billy Mercer, Kendra Chantelle, Jarred Pope and Kory Myers.

Produced by Tom, Savannah and Kyle O'Connor, "Rise" scales renewed sonic heights. From the tasty slide work that stamps "Touching The Divine", the nontraditionally arranged, heavy, dark jam of "Untitled", the breakneck thrust of "All Amped Up" to the tender coda of "You Believe In Me", "Rise" signifies the ongoing evolution of the CINDERELLA frontman as a person, songwriter, and bandleader. It's the aural portrait of an artist who, to borrow a phrase, is still climbing

"When this band came together, we all felt a bit like broken souls, each with our own unique story," Tom explains. "If you ask anyone in the band, they would all say this band came along at just the right time. Every human who walks this planet faces challenges and extreme adversity they have to overcome. As a band, we feel fortunate to be able to face those things together. There is a piece of every band member in the 'The Death Of Me' as well as throughout the entire 'Rise' album."

The common thread to each song on "Rise" is the intuitive interplay between each member of #keiferband, a tight but loose collective that's spent the last six-plus years on the road honing their live craft together in support of Keifer's critically acclaimed 2013 solo debut, "The Way Life Goes". "Rise" is the studio-bred equivalent of a band just now realizing the full scope of its powers.

"We were trying to capture the feeling of what people have witnessed live with this band," Keifer explains. "There's an off-the-rails, real live feel to 'Rise' — and that's what we were going for. It shows a real kind of angst and reckless abandon that we tried not to polish too much. And when we pull it back on the ballads, it's more about the emotion, the soul, and making people feel something in a different way."

"To me, the perfect rock and roll record is perfectly fucked up," Keifer says with a hearty laugh. "You try to make each record interesting and different. I don't ever want to make the same record twice, even though there's a common thread between them. Everything doesn't have to be perfectly in place, but there is a balance you try to strike. Sometimes there may be something about it that's technically not 'right,' but there's a vibe, an energy and an attitude to it that I always try to preserve."

"Rise" track listing:

01. Touching The Divine
02. The Death Of Me
03. Waiting On The Demons
04. Hype
05. Untitled
06. Rise
07. All Amped Up
08. Breaking Down
09. Taste For The Pain
10. Life Was Here
11. You Believe In Me

Photo credit: Tammy Vega