TWISTED SISTER Guitarist Interviewed By GIBSON

July 7, 2010

Gibson.com recently conducted an interview with guitarist Jay Jay French of TWISTED SISTER at the New York City Gibson Showroom. Watch the chat at this location.

A posting on the site reads: "The one thing TWISTED SISTER has never been accused of is being boring. And guitarist Jay Jay French certainly lives up to expectations, whether he's expounding on his singer's resemblance to a certain 'Sex and the City' star, recalling the shame of being 'whored out' to British Embassy security or bemoaning the dangers of 'middle-age transvestite metal.'"

Jay Jay French recently said that he's done touring with TWISTED SISTER simply because they cannot break even on the road. French told AOL's Noisecreep, "It will never ever happen. I would just assume things would maybe happen, but we will never tour (again). I look at the mathematics of it every year, the mathematics makes no sense. None. Every year people ask me, every year I revisit the math. Every year it completely makes no sense to tour. It's just an incredibly money-losing proposition. I don't like losing money."

French explained that for any band touring has turned into a vicious Catch 22. "I know what these (other) bands make, I know their lifestyle, I know what they do," he said. "I can't function that way. I don't believe it's viable for them. I believe they (tour) because they really have no other options on this planet. And by going out on the road constantly, they devalue themselves because they're out there all the time."

He went on to say that that TWISTED SISTER — who only performs sporadically and infrequently — actually is protecting their brand by not working. "We work in a completely separate business model," he said. "If I don't play, guess what? My value increases, doesn't it? So the less I play, the more valuable I become. So I work completely opposite. I'll bet you I make more money playing 12 shows than most (other) bands make playing 50 shows."

In 2008 the band released the deluxe CD/DVD "Twisted Sister: Live At The Astoria", which chronicles the band's 2004 return to London, England.

Highlights on the set included such TWISTED SISTER classics as "We're Not Gonna Take It", "I Wanna Rock", "I Am, I'm Me", "You Can't Stop Rock N' Roll", "Destroyer" and others.

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