UK's SONY BMG Rolling Out Biggest Marketing Campaign Of Year For New AC/DC Album

October 14, 2008

BrandRepublic.com reports that the UK branch of Sony BMG is rolling out its biggest marketing campaign of the year to promote the release of the first album by AC/DC in eight years.

The album, "Black Ice", will be promoted through a heavyweight campaign, across TV, outdoor, press and digital. In a unique tie-up, the record label will make the album available for fans to listen to for free via The Times newspaper web site for a week before it goes on sale.

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