Video Premiere: EMMURE's 'Flag Of The Beast'

February 16, 2017

"Flag Of The Beast", the new video from metalcore heavy hitters EMMURE, can be seen below. The song is taken from the band's new album, "Look At Yourself", which will be released on March 3. The follow-up to the 2014's "Eternal Enemies" marks EMMURE's first release with SharpTone Records.

Discussing the process behind the making of the new music video and the concept at the heart of "Flag Of The Beast", EMMURE frontman Frankie Palmeri states: "I was very happy with the video we did with Aaron Marsh. He came to me with a vision based off his interpretation of the song, and he brought it completely to life. He wanted to give me an audience that becomes ultra violent or possessed by the lyrics of the song.

"'Flag Of The Beast' represents the idea that I am in fact some sort of evil deity in some people's eyes, but on the same coin, I am sort of an anti-hero. It is about myself and how I view people that have exited my life or have looked at me like I'm not on the right path. It is about being the epitomy of all things that are against the grain.

"You can hate me if it makes you feel better, but I am not going anywhere."

"Look At Yourself" represents a coming of age for EMMURE, a new chapter in an aggressive autobiography that stretches back to the band's very first album, released when Palmeri was barely out of his teens. It's infused with a brutal self-examination and observation, balancing hate, bile and perseverance, with the tempered experience of a life spent in pursuit of self-reliance and respect, from within and without. It's expressed in a crushing cacophony of riffs that never fail to super-serve the forward-motion groove of EMMURE.

The new lineup of EMMURE made its live debut in April 2016 in Oberhausen, Germany. Joining Palmeri in the band's latest incarnation are guitarist Josh Travis (GLASS CLOUD, ex-THE TONY DANZA TAPDANCE EXTRAVAGANZA),bassist Phil Lockett (ex-THE TONY DANZA TAPDANCE EXTRAVAGANZA) and drummer Josh Miller (ex-GLASS CLOUD).

emmureband2016promo_638

emmurelookatcd

Find more on Emmure

Prev More News Next

Comments Disclaimer And Information

BLABBERMOUTH.NET uses the Facebook Comments plugin to let people comment on content on the site using their Facebook account. The comments reside on Facebook servers and are not stored on BLABBERMOUTH.NET. To comment on a BLABBERMOUTH.NET story or review, you must be logged in to an active personal account on Facebook. Once you're logged in, you will be able to comment. User comments or postings do not reflect the viewpoint of BLABBERMOUTH.NET and BLABBERMOUTH.NET does not endorse, or guarantee the accuracy of, any user comment. To report spam or any abusive, obscene, defamatory, racist, homophobic or threatening comments, or anything that may violate any applicable laws, use the "Report to Facebook" and "Mark as spam" links that appear next to the comments themselves. To do so, click the downward arrow on the top-right corner of the Facebook comment (the arrow is invisible until you roll over it) and select the appropriate action. You can also send an e-mail to blabbermouthinbox(@)gmail.com with pertinent details. BLABBERMOUTH.NET reserves the right to "hide" comments that may be considered offensive, illegal or inappropriate and to "ban" users that violate the site's Terms Of Service. Hidden comments will still appear to the user and to the user's Facebook friends. If a new comment is published from a "banned" user or contains a blacklisted word, this comment will automatically have limited visibility (the "banned" user's comments will only be visible to the user and the user's Facebook friends).